The Creative Associate is responsible for handling a variety of creative work, ranging from graphic and website development to copywriting and social media management. The CA may also be asked to contribute to marketing and brand strategy work, creative research, and business planning. Daily responsibilities of the job vary depending on the current workload, and are likely to evolve over time. The position will involve client-facing communications, and may include leading design presentations, attending networking events, and meeting with clients independently.
Here’s a glimpse into one possible “day in the life” as a Creative Associate for Springwave.
10:00AM-10:30AM – While attending the weekly “team huddle” meeting via video conference from your home, you are given a creative brief for a new client project tasking us to create a marketing campaign to encourage faster adoption of solar installation projects in Long Beach.
12PM – Arriving at the Downtown office, you reply to a couple of client email requests, and then begin visual research to generate campaign ideas for the solar installation client.
1PM – With a pinterest board overflowing with creative research, you have a quick meeting with the Design Lead and Creative Director to decide on two initial creative concepts to bring back to the client. You spend a half-hour drafting some initial copywriting, and the Creative Lead takes this away to go work on visual mockups of a print and digital advertising campaign.
2PM – You spend an hour planning social media content for a local nonprofit company. After coming up with 10 basic post ideas, you draft copy for each and send it to the Creative Lead for graphic design.
3PM – The last hour of the day is spent making client-requested edits to some website pages that you had submitted for approval the day before. The client asks if you can add a new “donation” page to their site, and after getting the scope-increase approved by our Project Manager, you begin building this new page using WordPress. By 4pm you’ve got a draft ready to send to the Creative Director for feedback or approval.